Case Study BSA Marketing
Case Study BSA Marketing
Business Consultancy
Office move adds up for accountants
BSA Marketing- founded by professional chartered marketers, David and Duncan Wright- are an e-business consultancy who offer strategic technology marketing support to SMEs. They have been working with Plum Communications Limited for over 15 years.
In 2007 when they took on the project to renovate the Old Gas Works Building in Glossop and open their new offices and managed business centre they needed reliable internet and a flexible telephone system they knew who to call to assist them.
David and Duncan were looking for a phone system that were very flexible as they run their offices as services offices, where they have several tenants on the same phone system and wanted to be able to give them their own direct dial numbers.
Fast forward to January 2019 and the brothers wanted to start working more remotely and detach themselves from the office. They identified that one of their key issues was their phone system and how calls were only able to be answered from the office. They knew that one way to overcome this was to use a VOIP system.
David and Duncan booked a free review meeting with Peter from Plum to see what he would suggest and after discussions, it was agreed that a system based on 3CX with SIP trunks was the most appropriate solution. This system provided all the features required for the BSA offices as well as the tenants and it provided ability to report separate calls made by the different tenants. Other systems did not meet this criteria as most had a per handset charge and could not easily report on call usage.
Plum were able to reduce installation costs by retaining existing cabling and infrastructure although a new data switch with Power Over Ethernet would be installed to power the handsets with new Yealink handsets sent to the offices for plug and play installation.
BSA chose Plum as they liked the like the personal factor of working with smaller businesses rather than big corporates. “Ultimately, Peter and Plum ticked met our criteria and having worked with him over the years, we this was our best option”.
The installation of the 3CX was done in December 2019, which was quite timely because three months later the company was in total lock down due to the COVID-19 outbreak.
Location: Glossop
Client: BSA Marketing
Business Type: Business Consultancy
Sector: The Office
Solutions taken:
3CX by Plum
David and Duncan said that “the implementation of these new systems meant that we could literally pick our phones up from the office, take them home, plug them in, and as far as the customer at the other end was concerned, nothing had changed.” All the management of the phone systems is based in the cloud too, so it is all accessible remotely from wherever its needed.
BSA Marketing were ultimately very impressed with the customer service they received and have been for the past 15 years. David said that they’ve “always been happy with the customer service” and that “one of the reasons we stick with Peter is that it’s nice that we know him, we know if we call, we’ll get an answer quickly and they will do everything they can to help solve our problems.”
The tenants are also benefitting as anyone can be given their own telephone with whatever number they want and receive individual billing for the service. “In each office there can be several staff who effectively have their own mini-PBX system where they have access to all the services e.g., voicemail, call routing and hunt groups. We can provide that for any client who would like it”.
The clients are satisfied and BSA haven’t received any complaints about the systems and their workings. “Particularly during lockdown, the fact that we could use apps or just forward calls to home or mobile numbers benefitted us and our clients significantly. As well, if somebody came and said they wanted something more sophisticated, we could give them that. But throughout the lockdown we’ve given all our clients the ability to work effectively from home and it all worked incredibly well”.
At the time of this interview Plum were in process of installing fibre leased line to the premises which would provide 100Mps in each direction, vastly improving speed for the company and the tenants.
This installation of faster broadband will be beneficial for BSA as they “see it as future proofing, because while telecoms is constantly progressing and broadband speed increasing, we will be able to move forward with the times and make future upgrades easier.”
To sum up their experience working with Plum Communications Limited and Peter, Duncan said, “Plum are good at working with us to find a solution to our issues in very practical, real world scenarios”.
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