Case Study BSA Marketing

Professional marketing company expand their services with Plum Communications

After plumping for an office move to Glossop, BSA Marketing called on Plum Communications to install a flexible telecoms system to help it with its exciting new business plans.

Professional chartered marketers, David and Duncan Wright, are founders of BSA Marketing. They offer strategic telephone marketing services, call handling and in more recent times have provided clients with Internet Marketing solutions including pay per click and search engine optimisation, which is now the fastest growing area of the business.

David and Duncan saw their move as an opportunity to deliver even more communication business solutions to clients by creating flexible serviced and virtual office facilities.

Duncan Wright said: “Duncan Wright said: “We had always planned to create a serviced office facility as part of the move. BSA has always been about enhancing clients communications with their marketplace, we immediately saw the opportunities created by modern, flexible telecoms systems to develop our portfolio of services. The missing component was a telecommunications company who understood our very specific requirements. Luckily we found Plum Communications”

Initially, the partners had decided on a telecoms system they were satisfied with but Peter Savic from Plum Communications advised that although this system could be installed easily is was advisable to go for the Avaya IP Office because of its flexibility.

Plum installed the Avaya IP Office with 100 telephone numbers assigned so that each business BSA is handling calls for can have its own unique number. The telephones and PCs display the number and company dialled, allowing the call to be answered accordingly.

Peter Savic said: “Although the initial specification was quite specific and the client knew the size of the system and type of handset required, I thought it important that they should have an overview of new technology and what could be achieved with the advanced features of the IP Office.”

We narrowed the system down to a choice of two and then arranged for a full demonstration of the features of each system. Right to the end it was a very close call as both systems provided all that was required, but the winning factor was the flexibility of the IP Office.”

Timing was essential, installation work at the new premises began immediately and a new ISDN line was installed. On the day of the move David and Duncan were able to leave their old office one afternoon and arrive at the new office the following day to find the system working with all numbers and calls transferred.

Another issue for BSA was virtualisation; a key issue in the communications sector. BSA offers its clients virtual office solutions for small to medium-sized businesses that do not want to invest in bricks and mortar offices.

The Avaya allows calls to be answered for clients even if they do not have a presence in the building. It is possible for calls to be answered in a variety of ways, by human operator, voicemail, auto attendant or diversion to mobile or other number and these options can be automatically offered to a caller.

Duncan says: “Peter was instrumental in both the move and future plans. His technical skills are very good and we were able to ask many questions and receive advice at all stages of the project. He was supportive in helping us identify what we needed and what is possible. VOIP and SIP are other ways of enhancing our system in the future and Peter has been able to give advice on that as well.”

He continues: “ After only a few weeks following installation we have already seen results and what’s more, so have our clients.”